Blog Archives

Did you know that the success of your company’s PPC Campaigns often depend on the people you are targeting? I know you’re probably thinking, “Everyone knows that!” But [...]

Is your dealership taking full advantage of Facebook’s advertising platform? You’ve done the work to create engaging ad copy but for some reason you’re still not seeing the [...]

Is your business looking for better ways to re-engage with customers who have already shown interest in your business or products? Whether they’ve clicked on an embedded video, browsed your [...]

There was big news for CleanTech and renewables this week as a recent market report by the International Energy Agency (IEA) suggests that the industry could see even more YOY growth than [...]

How Your Website May Be Killing Your PPC Campaign Is your business’s digital marketing campaign not seeing the returns you’d hoped for? Signs that your campaign may be sputtering are [...]

1) In-House Cost vs Outsource Cost To outsource or not to outsource. That is the question. Typically the cost of hiring a full-time in-house paid search team will far exceed the cost of [...]

With much of today’s car buying process taking place online, it’s no wonder automotive dealerships are directing more and more attention and marketing budgets to digital ad spend. And [...]

Part of what makes a dynamic SEM ( Search Engine Marketing ) strategy is not only determined on how well your ads drive consumers to your website but also how many of those visitors complete a [...]

Every so often Google will update their website crawler algorithm which in turn forces developers to updates their design practices. You may be asking yourself, “What makes a Google [...]

Auto Intender BTP Digital Group’s Auto Intender Targeting puts your dealership’s ads in front of the JumpStart Automotive Network, the largest in-market automotive audience. Dealerships looking [...]

In today’s startup community, companies look to gain a competitive edge anyway they can. Paid search ( if done correctly ) is one of the easiest ways to get your brand’s message out [...]

BTP Digital Group is a full-service website firm that offers small to medium sized companies the chance to not only create a custom site that drives organic traffic but also helps communicate [...]

Is your car dealership looking for more efficient ways to increase your social media presence and follower count but having a difficult time coming up with compelling content to share on a [...]

You’ve spent all this money driving traffic to your website, only to have some visitors not convert into a phone call or a lead. Perhaps they were just not ready to buy yet in their current phase [...]

BTP Digital Group shares 5 simple steps that can help lower your Google Adwords overall Cost Per Click. Whether your dealership is looking to drive website traffic, get the phones ringing or grow [...]

You may have noticed over the past couple of years that YouTube has introduced viewers to Pre-Roll video ads. A Pre-Roll video ad is a 15 second to 1 minute long promotional message that is [...]

As an automotive company, trying to manage your dealership’s Pay Per Click ( PPC ) advertising campaign can be a daunting and sometimes costly endeavor. How do you know if you have a fully [...]

Adwords Search Retargeting for Automotive Studies show that more than 80% of potential car buyers do extensive online research before even stepping foot on a dealership lot. What does this all [...]

In today’s digital age, companies depend heavily on online reputation management to build brand awareness while engaging with new and current customers. What most businesses are finding out [...]

Looking for an efficient way to manage, automate and publish content over multiple social media channels? BTP‘s platform helps to simplify your social media marketing by putting everything [...]

Designing a website can be a daunting task for any company. From design layout styles, to product images, to the written copy that is used to deliver your company’s brand message. Often times [...]