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    • Yext Listing Management
    • Video Pre-Roll
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      • Concord Mazda
      • OC Auto Team
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Blog Archives

Author Archive for: "Nathan"
Home » Archives for Nathan
 3 Ways To Get More Out Of Your PPC Campaigns
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By Nathan
In SEM, Uncategorized
Posted January 25, 2017

3 Ways To Get More Out Of Your PPC Campaigns

Did you know that the success of your company’s PPC Campaigns often depend on the people you are targeting? I know you’re probably thinking, “Everyone knows that!” But [...]

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 A/B Testing Your Facebook Ad Campaigns
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By Nathan
In Social Media, Uncategorized
Posted January 19, 2017

A/B Testing Your Facebook Ad Campaigns

Is your dealership taking full advantage of Facebook’s advertising platform? You’ve done the work to create engaging ad copy but for some reason you’re still not seeing the [...]

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 Facebook Remarketing: Driving Customer Engagement
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By Nathan
In Facebook, SEM
Posted November 11, 2016

Facebook Remarketing: Driving Customer Engagement

Is your business looking for better ways to re-engage with customers who have already shown interest in your business or products? Whether they’ve clicked on an embedded video, browsed your [...]

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 Cleantech: 4 Ways to Reach More Users
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By Nathan
In SEM
Posted October 28, 2016

Cleantech: 4 Ways to Reach More Users

There was big news for CleanTech and renewables this week as a recent market report by the International Energy Agency (IEA) suggests that the industry could see even more YOY growth than [...]

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 How Your Website May Be Killing Your PPC Campaign
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By Nathan
In SEM
Posted October 20, 2016

How Your Website May Be Killing Your PPC Campaign

How Your Website May Be Killing Your PPC Campaign Is your business’s digital marketing campaign not seeing the returns you’d hoped for? Signs that your campaign may be sputtering are [...]

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 4 Reasons Why You Should Outsource Your PPC
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By Nathan
In SEM
Posted October 4, 2016

4 Reasons Why You Should Outsource Your PPC

1) In-House Cost vs Outsource Cost To outsource or not to outsource. That is the question. Typically the cost of hiring a full-time in-house paid search team will far exceed the cost of [...]

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 Small Ad Agencies: More Bang For Your Marketing Buck
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By Nathan
In SEM
Posted June 27, 2016

Small Ad Agencies: More Bang For Your Marketing Buck

With much of today’s car buying process taking place online, it’s no wonder automotive dealerships are directing more and more attention and marketing budgets to digital ad spend. And [...]

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 Call Tracking: Stop Guessing, Start Knowing
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By Nathan
In Adwords, PPC
Posted May 25, 2016

Call Tracking: Stop Guessing, Start Knowing

Part of what makes a dynamic SEM ( Search Engine Marketing ) strategy is not only determined on how well your ads drive consumers to your website but also how many of those visitors complete a [...]

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 Digital Ad Agency: The Good, The Bad
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By Nathan
In SEM
Posted May 20, 2016

Digital Ad Agency: The Good, The Bad

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 Google Friendly Site: Do’s and Don’ts
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By Nathan
In Google, SEO
Posted May 18, 2016

Google Friendly Site: Do’s and Don’ts

Every so often Google will update their website crawler algorithm which in turn forces developers to updates their design practices. You may be asking yourself, “What makes a Google [...]

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 Auto Intender: JumpStart Automotive Network
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By Nathan
In PPC
Posted May 16, 2016

Auto Intender: JumpStart Automotive Network

Auto Intender BTP Digital Group’s Auto Intender Targeting puts your dealership’s ads in front of the JumpStart Automotive Network, the largest in-market automotive audience. Dealerships looking [...]

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 Digital Ad Agency for Startups
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By Nathan
In Advertising, Adwords, PPC, SEM
Posted May 13, 2016

Digital Ad Agency for Startups

In today’s startup community, companies look to gain a competitive edge anyway they can. Paid search ( if done correctly ) is one of the easiest ways to get your brand’s message out [...]

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 Website Design: Responsive and Interactive
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By Nathan
In Google, Online Reputation Management, SEO
Posted May 11, 2016

Website Design: Responsive and Interactive

BTP Digital Group is a full-service website firm that offers small to medium sized companies the chance to not only create a custom site that drives organic traffic but also helps communicate [...]

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 Increase Your Social Media Following
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By Nathan
In SEO, Social Media
Posted May 10, 2016

Increase Your Social Media Following

Is your car dealership looking for more efficient ways to increase your social media presence and follower count but having a difficult time coming up with compelling content to share on a [...]

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 Website Retargeting for Automotive
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By Nathan
In Adwords, SEM
Posted May 9, 2016

Website Retargeting for Automotive

You’ve spent all this money driving traffic to your website, only to have some visitors not convert into a phone call or a lead. Perhaps they were just not ready to buy yet in their current phase [...]

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 5 Ways to Lower Your Google Adwords Cost Per Click
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By Nathan
In PPC
Posted April 30, 2016

5 Ways to Lower Your Google Adwords Cost Per Click

BTP Digital Group shares 5 simple steps that can help lower your Google Adwords overall Cost Per Click. Whether your dealership is looking to drive website traffic, get the phones ringing or grow [...]

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 YouTube Pre-Roll Video Advertising for Automotive
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By Nathan
In Advertising, Adwords, SEM
Posted April 26, 2016

YouTube Pre-Roll Video Advertising for Automotive

You may have noticed over the past couple of years that YouTube has introduced viewers to Pre-Roll video ads. A Pre-Roll video ad is a 15 second to 1 minute long promotional message that is [...]

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 Craigslist Car Ad Manager
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By Nathan
In Advertising, SEO
Posted April 22, 2016

Craigslist Car Ad Manager

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 Pay Per Click Advertising
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By Nathan
In Advertising, Adwords, PPC, SEM
Posted April 20, 2016

Pay Per Click Advertising

As an automotive company, trying to manage your dealership’s Pay Per Click ( PPC ) advertising campaign can be a daunting and sometimes costly endeavor. How do you know if you have a fully [...]

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 Adwords Search Retargeting for Automotive Industry
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By Nathan
In Adwords, SEM
Posted April 14, 2016

Adwords Search Retargeting for Automotive Industry

Adwords Search Retargeting for Automotive Studies show that more than 80% of potential car buyers do extensive online research before even stepping foot on a dealership lot. What does this all [...]

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 Online Reputation Management
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By Nathan
In Online Reputation Management, Social Media
Posted April 12, 2016

Online Reputation Management

In today’s digital age, companies depend heavily on online reputation management to build brand awareness while engaging with new and current customers. What most businesses are finding out [...]

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 Social Media Managing
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By Nathan
In Facebook, Social Media
Posted April 11, 2016

Social Media Managing

Looking for an efficient way to manage, automate and publish content over multiple social media channels? BTP‘s platform helps to simplify your social media marketing by putting everything [...]

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 How SEO Helps Rank Your Site In Search
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By Nathan
In Advertising, SEO
Posted April 6, 2016

How SEO Helps Rank Your Site In Search

Designing a website can be a daunting task for any company. From design layout styles, to product images, to the written copy that is used to deliver your company’s brand message. Often times [...]

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