Online Listing Distribution
BTP Digital Group’s Listing Distribution platform provides dealerships with a powerful way to manage how their company information is found online. On average a dealer has approximately 68 online listings, to which 41% of those listings have inaccurate information about their company. Dealerships that use BTP’s Listing Distribution management tool to submit information to the major data providers show a substantial increase in search and presence scores compared to those who don’t.
4 Major Data Providers
Major search sites like Google and Bing receive dealership listing information from one or more data providers. There are four major data providers ( Infogroup, Neustar/Localeze, Acxiom and Factual ) that aggregate almost all the information found in search engines. If the major data providers aren’t directly fed listing updates they default to traditional sources like public records which can be out of date.
BTP’s Listing Distribution platform directly submits and monitors how these four data providers receive and distribute your dealership’s information.
Accurate Information Reporting
BTP’s Listing Distribution tool continuously resubmits accurate listings to all four data providers to ensure they update their data correctly. It also provides what similar tools don’t: complete transparency with tracking and reporting features so dealerships can see what’s happening with their information.
Heightened Brand Awareness
Along with the peace of mind knowing that your dealership’s listings are providing customers with accurate information it is also good to know that because of this, your brand is creating awareness. Heightened brand awareness leads to greater customer engagement and helps your company rank higher in search engine indexing.
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