Online Listing Management
BTP Digital Group’s Online Listing Distribution platform provides dealerships with a powerful way to manage how their company information is found online. On average a dealer has approximately 68 online listings, to which 41% of those listings have inaccurate information about their company. It doesn’t matter which map, app, voice assistant, search engine, GPS system, or social network consumers use to find and engage with your business. What matters is that they discover accurate, complete, and compelling information at every turn.
Dealerships that use BTP’s Online Listing Distribution management tool to submit information to the major data providers show a substantial increase in search and presence scores compared to those who don’t.
4 Major Data Providers
Major search sites like Google and Bing receive dealership listing information from one or more data providers. There are four major data providers ( Infogroup, Neustar/Localeze, Acxiom and Factual ) that aggregate almost all the information found in search engines. If the major data providers aren’t directly fed listing updates they default to traditional sources like public records which can be out of date.
BTP’s Online Listing Distribution platform puts you in control of the facts about your business across 100+ digital services globally. Our direct integrations put you in definitive control of how the information consumers find about your business — everywhere they search.
Accurate Information Reporting
BTP’s Listing Distribution tool continuously resubmits accurate listings to all four data providers to ensure they update their data correctly, using our real-time update architecture ensures that the changes you make are communicated immediately in the platform and updated as fast as each service allows — in many cases, within seconds. It also provides what similar tools don’t: complete transparency with tracking and reporting features so dealerships can see what’s happening with their information.
With combined publisher-centric and proprietary data, our analytics gives you a comprehensive view of how consumers interact with your brand everywhere — and how that impacts your business. View how often your listings appear in search, how many people click from those search results to learn more, the terms for which your locations appear to consumers, and much more.
Heightened Brand Awareness
Along with the peace of mind knowing that your dealership’s listings are providing customers with accurate information it is also good to know that because of this, your brand is creating awareness. Heightened brand awareness leads to greater customer engagement and helps your company rank higher in search engine indexing.
With our centralized hub to manage all the facts consumers seek about your people, places, and products, you’ll harness the power of knowledge to drive internal efficiencies, great brand experiences, and rich customer interactions everywhere online.
We’re here to help you succeed! Give us a call and we’ll get started!