Online Reputation Intelligence
In the past, dealerships defined their brands by means of advertising, but now with channels like social media, forums and review sites, the customer now defines the branding by providing real-time feedback. BTP Digital Group’s Reputation Intelligence platform helps monitor your dealer’s image across all major online review sites like Yelp, Yellow Pages and Google+. Interact with happy car buyers, respond to positive feedback or address negative reviews all under one easy to navigate dashboard.
Online Presence Builder
Correct and consistent listings across directories, review sites and social networks is crucial to ensuring your customer is in fact able to contact your business. In addition, inconsistent information across web directories, review sites and social networks will have a major impact on rankings in local search engines. Most dealerships aren’t aware of how many websites they’re listed on, and which listings have incorrect information. Rather than reviewing and editing any and all listings individually, BTP’s Reputation Intelligence dashboard will search listing review sites for incorrect or missing information and alert you of any discrepancies.
With over 33 million local reviews on sites like Yelp, it’s clear that car customers are sharing their opinions online. Seventy-two percent of consumers say they trust online reviews as much as personal referrals. So whether it’s a customer testimonial, a detailed blog, or user comment on Twitter, people are now sharing their opinions 24/7. BTP’s Online Reputation Intelligence platform allows dealerships to stay on top of the reviews and address consumer sentiment.
Dealership owners and managers not only need to be concerned with the consumer sentiment of their business, but also their products and employees. Should consumers regularly mention a name, word or phrase, our Reputation Intelligence Word Cloud will pick up on it and gauge the consumer sentiment for you. In an easy to read and color mapped visual cloud, you will be able to find and address any areas of concern or praise and respond accordingly.
Find the reviews and comments that your dealership didn’t know existed while improving customer service and brand image with punctual responses. Respond to reviews whether positive or negative to show consumers that you value their opinions of your business. Publish positive customer reviews in marketing and social media to build better brand awareness.
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