Site Retargeting

You’ve spent all this money driving traffic to your website, only to have some visitors not convert into a phone call or a lead. Perhaps they were just not ready to buy yet in their current phase of the online research process? BTP Digital Group’s Website Retargeting services help keep your dealership top of mind throughout a car buyer’s online research process. As a result, we drive low funnel, previous website visitors back to your site when they are ready to purchase their next vehicle.

Site Retargeting Management

BTP’s SEM professionals not only help manage your dealership’s marketing campaigns by creating enriched display ads and serving them on relevant ad placements. We then provide in-depth analysis on how well your campaign is performing based on your dealership’s goals. Compared to non-retargeted display campaigns, BTP’s retargeting campaigns have shown to have significantly higher user engagement and conversions.

Heightened Brand Awareness

As a potential car buyer engages with your dealership website, a site retargeting cookie is dropped and BTP is now able to track and follow that consumer to the future sites they visit. This keeps your dealership top of mind through consistent brand awareness and messaging. Visitors who have already engaged with your website and business have a higher likelihood of converting should they return to your website. BTP’s Site Retargeting is there every step of the way to ensure that they do so.

Display Ad Optimization

We serve multiple enriched site retargeting display ads that can help influence a potential customer throughout their car buying experience. As we serve these display ads we watch performance metrics that determine consumer engagement & behavior. We then utilize the metrics to pause, delete or enhance your ads to maximize return on investment (ROI).

Search Engine Domination

BTP’s SEM team continuously monitors and works hard to optimize your site retargeting campaigns. Our goal is to deliver increased conversions while decreasing your cost per acquisition (CPA). We continuously test and refine your display ads to ensure that your dealership is receiving quality, high intent traffic.

Trust & Transparency

Our belief in managing your dealership’s display campaign strategy is that it should include complete transparency. We link our platform to your existing AdWords campaign, leaving you with complete access and control to your account. We feel that you should never have to wonder what our management fees are and how much of your budget is going to actual ad spend. We also feel that you should understand what your paid search traffic is doing when it gets to your site. As a result, we link your AdWords account to your Google Analytics for website engagement metrics on your paid search and display traffic.

We’re here to help you succeed! Give us a call and we’ll get started!