BTP Digital Group is proud to be a Certified Google Partner
In 2013 Google launched Google Partners to help businesses connect with online professionals and agencies. Top Partners began earning their Google Partner badge status by demonstrating their business was healthy, their clients were happy, and they were up to date with the latest product knowledge.
Since then, Google received many requests from Partners asking for a way to further differentiate themselves. The Google Partner specializations program was then created. This new feature is embedded into the Google Partner badge and is designed to help businesses identify the right Partner for their specific business needs.
Partners can earn specializations in 5 areas of expertise:
To earn a specialization, badged Partners need at least one certified individual and a history of consistent product performance. BTP Digital also holds a Google Analytics Certification. The difference between an individual qualification and being a Google Analytics Certified Partner, is a GACP is a professional services organization that has passed a series of stringent requirements to become an approved authorized consultant.
Additionally, Google introduced a new Premier Google Partner badge program. The new badge is designed to recognize Partners who manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers.
Premier Partners are required to maintain additional certification requirements:
Have 2 or more affiliated individuals certified in AdWords to demonstrate that the staff has advanced AdWords knowledge.
Meet a higher Spend requirement across managed accounts to show that the agency has a healthy amount of activity.
Meet the Performance requirement by delivering solid overall AdWords revenue and growth, and maintaining and growing the customer base.