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Read how BTP Digital’s Review Accrue strategies helped Concord Mazda optimize their online review gathering process and motivated the sales and service teams, while also provided a better experience for their customers.
255 Review Requests Sent 149 Received yielding a 51% Conversion Rate!
Redefine the Review Process
Concord Mazda is the number one provider of Mazdas in the Northern California industry and sees reviews from services such as Facebook, DealerRater, Cars.com as an integral part of a dealership’s branding and messaging.
Concord Mazda had a decent collection of reviews prior to enlisting the help of BTP’s ReviewAccrue Platform, but they weren’t coming in as often as they would have liked, and the solutions that the dealership had used in the past weren’t user-friendly. The review process required a lot of time and energy from both the sales team and the happy car buyers. In a search to helpoptimize the review gathering process, Concord Mazda reached out to BTP Digital Group for help.
The Right Solution
The biggest benefit Concord Mazda has achieved since implementing Review Accrue is the large volume of reviews it is generating across all of the review sites it manages. In just over one month since implementing, Concord Mazda has secured 255 new online reviews, quickly becoming part of the culture of the dealership.
“We went from generating four or five reviews here and there to consistently collecting quality reviews on a daily basis,” related General Manager Dan Chui. “What we’re doing now is instilling a culture of reviews. Collecting and responding to reviews is part of our dealership’s daily routine now and it has made a big difference in how we treat our happy car buyers.”
BTP’s Review Accrue has really motivated everyone on our team.
– Dan Chui, GM Concord Mazda
See The Difference
Right now Concord Mazda believes the dealership is only scratching the surface of what it can accomplish with Review Accrue. With the success plan on rolling it out to the service department as well, which sees a large volume of customers on a daily basis with the challenge to build on the momentum that started with the sales team.
Review Accrue has really changed the mindset of our product specialists,” concludes Chui. “We’re now a review-centric dealership, which helps us to provide a better experience for our customers. Review Accrue is responsible for that, and it’s definitely been worth its weight in gold.”
– Dan Chui, GM Concord Mazda
About Review Accrue
BTP Digital Group’s Review Accrue is the industry’s leading online review management platform that helps dealerships collect and manage online reviews on sites such as Google, Yelp, and Facebook. With Review Accrue, your customers can easily write and post a review the moment a transaction happens and your dealership can track review analytics, receive alerts when new reviews go online, and quickly respond to any review. Built on an open API, Review Accrue can integrate with most CRMs.
Transparent & Trustworthy
Our belief in managing your dealership’s paid search strategy is that it should include complete transparency. We link our platform to your existing AdWords campaign, leaving you with complete access and control to your account. We feel that you should never have to wonder what our management fees are and how much of your budget is going to actual ad spend. We also feel that you should understand what your paid search traffic is doing when it gets to your site. As a result, we link your AdWords account to your Google Analytics for website engagement metrics on your PPC traffic.
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