Cleantech: 4 Ways to Reach More Users
There was big news for CleanTech and renewables this week as a recent market report by the International Energy Agency (IEA) suggests that the industry could see even more YOY growth than initially estimated. According to the report, the cleantech industry should see renewables responsible for a whopping 28 percent of electricity generation by 2021. What does all this mean for your CleanTech ( clean technology ) company?
This means that over the next 5 years there could be potential for huge growth in both green technology IoT and cleantech startups. In this article we will discuss 4 ways to help drive your company’s brand awareness while directing more qualified users to your various cleantech platforms.
1) Be just a ‘CleanTech’ Google search away
As the race for new platform users heats up over the next couple of years, cleantech companies will face the challenge of getting their brand message to stand out amongst the crowd. While the task of standing out could seem daunting to companies who are focused on developing their platforms and products, the reality is that with the right help their brand could see huge exposure while gaining more users.
One powerful way for clean energy companies to gain access to new users is through Google’s Display Network. Google’s Search Ads appear next to Google search results when users look for the very products and services that your cleantech company offers. And the great thing about it is that you only pay when people click to visit your website or call your business. This means your brand has the potential to gather thousands of impressions ( brand awareness ) while engaging users who show real interest in your product or service ( clicks and calls ).
2) Locate New Users with Targeted Keywords
Whether on PCs, tablets, and smartphones, if the words or phrases people type into Google match your keywords ( cleantech, green technology, renewables platform ) your ad can appear above the search results. This could be extremely helpful for your company especially if your business isn’t organically being shown on Google’s 1st or 2nd page. Note: 75% of users never scroll past the first page of Google search results.
And again, your business only pays when people click on your ads. With millions of searches per day on Google, you can make sure your potential users notice your brand, consider your platform, and take action through a lead or phone call.
3) Reach the Right Customers
Did you know that your clean tech company can create ads and then see which ones perform best with potential users who are conducting research on Google? Google’s AdWords display ads appear on over two million websites and in over 650,000 apps, so your company’s ad can show up wherever your audience is. With millions of websites, news pages, green energy blogs, and even YouTube, the Google Display Network reaches 90% of Internet users worldwide. With specialized options for targeting, keywords, demographics, and remarketing, you can encourage customers to notice and most importantly consider your brand and take action.
4) Broadcast Your Story
YouTube has over a billion users–almost a third of all people on the Internet–and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views.
Did you know YouTube has become one of the most powerful vehicles to deliver brand messaging? Did you also know that Youtube TrueView video ads are only shown to people you choose to target? YouTube’s TrueView ads are opt-in, so your green technology brand message isn’t restricted by time limits. This means your company has the freedom to experiment with creative formats–try a longer platform demo, a video testimonial case study or how-to video demonstrating your platform in action. With TrueView you can take the time to tell your brand story. And perhaps one of the most beneficial aspects of YouTube advertising is that impressions ( brand awareness ) are free!
Need Help? We Can Help.
Is your cleantech or green technology company looking to acquire more platform users? BTP Digital Group’s team of SEM consultants are here to help. Give us a call today 408-320-9774 or fill out the form.