Search retargeting can be one of the best supplements to add to your company’s SEM strategy. BTP Digital Group’s Search Retargeting solution helps get your brand messaging in front of potential customers who have already expressed interest while searching the web. Through the use of display ads, businesses can now target users who have searched relevant keywords found in their SEM campaigns.
Search Retargeting Management
BTP’s Search Retargeting SEM professionals not only help manage your company’s marketing campaigns by creating enriched ad placements and display ads but also provides in-depth analysis on how well your campaign is performing. Paid search key performance indicators ( KPIs ) like CPC, CPA, conversions and view-through conversions are carefully monitored by BTP’s team to ensure optimized performance and ROI.
Heightened Brand Awareness
Search retargeting not only offers lower CPC pricing on many high cost terms offers but also puts your brand in front of interested viewers as indicated by their search behavior. Brand awareness is key as it helps influence potential customers as they travel through their digital purchasing journey.
Search Engine Domination
BTP’s Search Retargeting allows your company to serve enriched display ads to consumers searching for your product or service within your business marketing area. This includes consumers searching for and visiting your top competitors. Make sure that consumers consider your brand before buying from your competition!
Trust & Transparency
Our belief in managing your company’s search engine marketing strategy is that it should include complete transparency. We link our platform to your existing AdWords campaign, leaving you with complete access and control to your account. We feel that you should never have to wonder what our management fees are and how much of your budget is going to actual ad spend. We also feel that you should understand what your paid search traffic is doing when it gets to your site. As a result, we link your AdWords account to your Google Analytics for website engagement metrics on your SEM traffic.
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