Get Found Everywhere Consumers Search
Google. Google Maps. Amazon Alexa. Apple Maps. Facebook. Bing. Yahoo. Yelp. It doesn’t matter which map, app, voice assistant, search engine, GPS system, or social network consumers use to find and engage with your business. What matters is that they discover accurate, complete, and compelling information at every turn.
Yext Listings puts you in control of the facts about your business across 100+ digital services globally. Our direct integrations put you in definitive control of how the information consumers find about your business — everywhere they search.
Industry-leading Direct Listings Integrations
BTP Digital Group’s Yext Listing Distribution platform provides businesses with a powerful way to manage and control how their company information is represented online. Our Yext platform leverages patented processes, technology, and integrations to enable you to update once and publish across the industry’s largest network of maps, apps, voice assistants, search engines, event discovery sites, social networks, and directories.
With Yext Listings, we created an entirely new way for businesses to control their digital knowledge, from NAP and holiday hours, to event details and more, across the vast ecosystem of third-party services that make up our Knowledge Network. We build direct integrations with our publisher partners to ensure that the data you store in Yext Knowledge Manager is accurate everywhere consumers search.
Companies that use BTP’s Yext Listing Distribution management platform to submit information to the major data providers show a substantial increase in search and presence scores compared to those who don’t.
Command with Match & Lock™
The minute you go live with Yext Listings, our patented Match & Lock™ technology automatically scans, locates, and claims your existing business listings on services in the Knowledge Network.
Built to support and preserve hard-earned local SEO, Yext scans publishers’ databases — rather than scraping their consumer-facing services — to find the listings you want to control. When we identify a match, we immediately lock that listing so no other data source can alter your information.
Total Confidence with Dual-Sync™
Once Yext has matched, claimed, and locked your listings from being updated by any source other than you, our proprietary Dual-Sync™ integrations keep you in control at all times.
Dual-Sync ensures that any update you make in the Yext Knowledge Manager automatically populates to your listings across the web. The two-way API integrations at the heart of our patented Dual-Sync technology keep you updated on the status of your listings at all times, which you can view directly in the Yext dashboard. They also power analytics to help you understand how your listings drive real business for your brand.
Update in Real-Time
Openings. Closings. Name changes. New products. New agents. Event location changes. Holiday hours. Emergencies. There are a vast number of business circumstances that demand “day & date,” real-time updates in order to keep customers informed. Yext’s real-time update architecture ensures that the changes you make are communicated immediately in the platform and updated as fast as each service allows — in many cases, within seconds.
Updates on Your Schedule
Via Yext’s direct integrations with the world’s top services in the Knowledge Network, you can rest assured that the data you store in the Yext Knowledge Manager makes its way to consumers. But because your business isn’t static, that data will change.
With Yext, there’s no need to log in on a holiday to update your store hours. Changes to your digital knowledge — from holiday hours, to featured promotions, to social posts — can be scheduled to post automatically on the dates you desire. Yext does the work for you so you can keep consumers informed and enjoy your holidays.
Patented Duplicate Suppression
Since search engines value consistency, duplicate listings can harm your local SEO. After all, if you ask ten different people a question and receive ten different answers, you can’t have real confidence in any of them, right? Yext’s patented Duplicate Suppression process finds and suppresses duplicate listings at the publisher-level, according to each one’s best practices, so consumers never see or hear incorrect or incomplete data about your brand.
Consumer Suggestions: On Your Terms
In an effort to improve data quality, certain sites allow consumers to suggest edits to business listings based on their real-world experiences. Unfortunately, suggestions from consumers aren’t always accurate. And if incorporated into your listings, incorrect data can confuse customers and cost you valuable SEO.
Yext’s Publisher Suggestions enables you to view suggested edits made by consumers on Google Maps and Yelp directly from your dashboard, in real-time. Choose whether or not to incorporate these edits across your business listings, so consumers never see changes to your key listings data unless you’ve authorized it.
Analytics that Provide Real Insights
With combined publisher-centric and proprietary data, Yext Analytics gives you a comprehensive view of how consumers interact with your brand everywhere — and how that impacts your business.
View how often your listings appear in search, how many people click from those search results to learn more, the terms for which your locations appear to consumers, and much more. Yext’s direct integrations with publishers in the Knowledge Network give you full control over the URL that your listings drive to, so you can tie them back to the conversion metric of your choice.
We’re here to help you succeed! Give us a call and we’ll get started!