Google Friendly Site: Do’s and Don’ts
Every so often Google will update their website crawler algorithm which in turn forces developers to updates their design practices. You may be asking yourself, “What makes a Google friendly site?” Aside from having a website that is mobile responsive, other design features that Google deems “friendly” are: page load time, having relevant copy and not using bad practice techniques like ‘cloaking’.
BTP Digital Group provides readers with a general overview of the most current Google friendly site Do’s. We will touch on responsive design, technical layout, and quality guidelines. Below are more detailed tips for creating a Google friendly site.
Google stresses the importance of providing your site’s visitors with high-quality, relevant content on your pages, especially your homepage. This is the possibly the single most important thing you can do to get your Google friendly site indexed higher. If your pages contain useful, relevant information, their content will not only attract more organic visitors but will also entice webmasters to link to your site. Creating an information-rich site by writing copy that clearly and accurately describes your products / services will also put your site in good standing with Google. Google encourages developers and copy writers to think about the keywords users would type when trying to search your page and include them within your site’s copy.
Links help Googles ‘s web crawlers find your site and can help give your site greater visibility in Google’s search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. As Per Google: Google will then interpret a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”
Keep in mind that Google’s algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines.
Only natural links are useful for the indexing and ranking of your Google friendly site.
Easily Accessible Web Links
It’s important to build your Google friendly site with a logical link structure. Google suggests that every page should be reachable from at least one static text link. This means creating a site that is user friendly and easy to navigate. This will not only help index your site better in Google search but will also help your site’s bounce rate.
Responsive Web Design
Today’s consumer of goods and services are no longer in front of desktop computers and laptops, but rather on their mobile devices and tablets. BTP’s Web Development experts believe that a mobile friendly site should enhance all user experiences, whether it be on a desktop or mobile device. Whether your business is a start-up tech company or a law firm, BTP’s web developers will go above and beyond to help create a mobile responsive site that help’s tell your brand’s story.
Google Friendly Site: The don’ts
Just as Google provides developers with a list of website design do’s, they also provide an in-depth list of website design don’ts. Below we will explore a few practices that Google deems bad practice.
Website Cloak Pages
Google stresses the importance of not filling your page with lists of keywords in an attempt to “cloak” pages, or put up what the industry calls “crawler only” pages. If your website contains pages, links, or text that you don’t intend site visitors to see, Google considers those links and pages deceptive and may ignore your site or worse blacklist you.
Bad SEO Practices
Google believes that companies shouldn’t necessarily feel obligated to purchase a search engine optimization ( SEO ) service. Often times companies will claim to “guarantee” high Google ranking search results for your site. While legitimate SEO consulting firms can help improve your site’s flow and content, others have been known to employ deceptive tactics in an attempt to fool search engines. If your domain is affiliated with one of these deceptive services, it could be banned from Google’s index. Something you definitely do not want!
Images for Text
Google stresses the importance of developers not using images to display important names, content or links as their crawlers are unable to recognize text contained in graphics. Instead Google suggests using ALT attributes if the main content and keywords on your page can’t be formatted in regular HTML.
One key to having a Google friendly site is to not not have multiple copies of a page under different URLs. Web developers have been known to offer text-only or printer-friendly versions of webpages that contain the same content as the corresponding graphic-rich pages. If your site has identical content that can be reached via different URLs, there are several ways of indicating the canonical version of a page.
Let Us Help
Looking for a new mobile responsive Google friendly site design for your business? BTP Digital Group’s team of web designers are here to help. Give us a call today 408-335-0065 or visit us here.